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Hyundai & Kia responsible for big positive impact on European economy
Wed, 27 Feb 2013A report by economics consultants London Economics reveals the big positive impact Hyundai and Kia are having on the European economy. We already know that both Hyundai and Kia are looking at 2013 more as an exercise in building their ’Brand’, rather than simply selling more and more credible cars. ‘Brand’ is often as much about perceptions as anything else, so if you can address any possible negatives for your brand, as well as producing cracking products, you’re on to a winner.
75% of BMW 2 Series Active Tourer buyers will be new to BMW
Mon, 21 Jul 201475% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.
DS5 stars in Citroën cinemagraphs
Fri, 25 Nov 2011Citroen has released a series of ‘cinemagraphs' portraying the new DS5. The subtly moving images are an evolution of the traditional .gif file, and were created by automotive photographer James Lipman and design agency TIZA Creative. Designed to capture the personality and presence of the DS5, the hi-res moving images are a first in the Automotive PR industry - they have been used on various blogs and photography sites for some time now.