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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Porsche 911 GT3 R Hybrid (2010): first photos

By Tim Pollard First Official Pictures 11 February 2010 12:05 If you thought hybrids were dull, check out this petrol-electric car: the new Porsche 911 GT3 R Hybrid. Due to bow in at the 2010 Geneva motor show, the hybrid Porsche will race at the Nurburgring 24hrs in May 2010 as an experimental green race car.Porsche calls it 'Porsche Intelligent Performance' – a marketing phrase we're bound to hear more of, as Zuffenhausen develops its hybrid technology to dispel fears of the long-term future of sports cars. Porsche 911 GT3 R Hybrid: the tech storyThe hybrid 911 takes a conventional GT3 R race car and adds an electrically powered front axle.

More Saab products coming, Muller says

Saab's new Dutch owner, Spyker Cars NV, intends to spin additional models off its new Phoenix platform after it yields a redesigned Saab 9-3. Saab dealers will receive the latest 9-3 in 2012, Spyker founder and Saab Automobile AB Chairman Victor Muller said Thursday at the CAR Management Briefing Seminars in Traverse City, Mich. The dealers, who have been starved for product as former owner General Motors attempted to sell or liquidate the brand, also will obtain a Cadillac-based 9-4X crossover when it goes into production in April 2011 in Mexico.