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Jaguar to reveal first Jaguar Special Operations car at Goodwood Festival of Speed

A new Jaguar Special Operation car is heading for Goodwood (Jaguar Project 7 pictured) It’s not just the new high performance Range Rover Sport from JLR’s Special Operations division that’s arriving at the Goodwood Festival of Speed next week, we’re also getting a new Special Operations car from Jaguar. It’s exactly a year since the Jaguar Project 7 F-Type (pictured above) was revealed at Goodwood as a precursor to the sort of cars JLR has in mind for its new Special Operation division, and now we’re getting the first fruits of the new division for Jaguar at Goodwood this year, although Jaguar aren’t yet letting on what it will be. Could it be a short-run, high-price production version of the Project 7 car, or will it be something else?

Mandela BMW for sale

A BMW 3 Series signed by Nelson Mandela as one of 10 ‘Democracy Cars’ is up for sale in the UK and expected to fetch £5000 at auction. The unique piece of South African history is for sale on 28 April at the RAF Museum in Hendon, London. Built in 2004, the silver BMW saloon was donated by employees at BMW’s factory in South Africa to mark the election of Mandela as President of the country and his earlier release from prison.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.