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Ford boss Alan Mulally on how he saved Ford

Ford president and CEO Alan Mulally today told British business leaders how he saved Ford from the worst recession for a generation. He also outlined how the Ford range will shrink from 97 models sold globally to just 20. Mulally gave the keynote speech to the Confederation of British Industry in London, where business bigwigs heard how Ford became the only Detroit car maker not to collapse into bankruptcy.

Interior Motives Design Conference 2005

Patrick le Quement, Senior Vice President, Corporate Design, Renault made the opening address in which he remarked that "the most profound change I and my team have made is the investment in interior design". He took the audience through a succinct overview of the recent history of Renault design and how far it has evolved from being 'the art of dressing up the hunchback' as a senior Renault manager remarked several decades ago. One of the interesting Renault Design processes he talked about was its 'Trends Missions' where groups of four or five designers make trips into creative areas adjacent to car design for a few days to explore, research and bring back to the studio valuable insight that enriches the design group as a whole and informs the many issues and tasks being grappled with, one of the most important at the moment being defining 'what is Renault'.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.