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Fiat 500 Pink – now it’s the 500C convertible

The Fiat 500C Pink convertible hits the UK - but only 300 of them Fiat have been busy doing what BMW have done with the MINI – and Audi seem intent on doing with the new A1 – namely churning out special editions all over the place to keep punters interested and make sales. And it seems to work.  Buyers like something that stands out from the crowd and of which there will be a limited run. Step forward the Fiat 500 Pink, launched by Fiat a few months ago in the UK and limited to just 500 units.

Lotus announces partnership with Mansory

Group Lotus has announced its new collaboration with Mansory, which will become its official customization studio. The German tuner will be contributing bodywork, trim and special finishes for the Elise, Exige and Evora in yet another controversial strategic decision for the UK company. Lotus confirmed the first fruits of this new partnership will be the unveiling a new model variant at September's Paris motor show, two years after the highly ambitious announcement of five new models of which the first is yet to become reality.

Lincoln MKC – it’s an upmarket Ford Kuga: 2013 Detroit Auto Show

Ford has revealed the Lincoln MKC Concept at the Detroit Auto Show, a titivated upmarket offering based on the Ford Kuga. Despite strong sales on the other side of the Pond, Ford is struggling in Europe – just like every other mainstream car brand – and they’re probably ruing the day they decided to unravel their Premier Auto Group, selling off Aston Martin, Volvo and – their biggest mistake – Jaguar Land Rover. Which means that if Ford want to get back in to the – potentially very profitable – realm of premium cars again they’re stuck with doing it with one of their ‘brands’.