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Ferrari FF. Ferrari 458. Jeremy Clarkson. Play.

Jeremy Clarkson with Ferrari FF & 458 at Paul Ricard Which is the better car, the Ferrari FF or the Ferrari 458? You won’t be surprised to learn that Jeremy Clarkson has been out playing at Paul Ricard to see whether Ferrari’s faux SUV has the measure of the 458 Italia. The Ferrari FF is Ferrari’s controversial replacement for the 612 Scaglietti.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Fiat 500 Gucci & 500C Gucci heading to the U.S.

Fiat 500byGucci - and Natasha Poly Did the U.S know what it was letting itself in for when it started to buy the Fiat 500? Well, it’s going to find out soon enough with Fiat launching both the tin top 500byGucci and the convertible 500c Gucci in the States in December. Just like MINI, the Fiat 5090 is a style statement, rather than just mere transport.