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Aston Martin V12 Zagato confirmed for limited production

Aston Martin V12 Zagato confirmed for production It didn’t take a genius to work out that the Aston Martin V12 Zagato would not just be incarnated as the Zig and Zag cars for the Nurburgring, but as a proper production car. Not a production car in the true sense, but a limited edition car much like the Aston Martin Zagato’s gone by. In fact we reported some time ago that we expected the V12 Zagato to start a limited production run of either 89 or 99 cars as soon as the Aston Martin One-77 ends production, and that the target price would be in the £300-350k range.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Mercedes to give free SatNav map updates

Mercedes COMAND SatNav gets free Mapping updates Car makers have done pretty well out of SatNav. For a long time it was the ‘Must Have’ extra and car makers charged through the nose for it. They still do.