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Maserati SUV & two new Maserati Quattroportes confirmed

'Baby' Maserati Quattroporte Maserati are about to be the recipients of some of the benefits (if you care to see them as such) of the input of Chrysler, with a Maserati SUV and two new Quattroportes planned to replace the current Maserati Quattroporte over the next few years, thanks to the availability of Chrysler’s platforms and engines. Revealing plans to increase Maserati sales almost ten fold – from under 6,000 a year to over 50,000 – Sergio Marchionne has said Maserati will introduce two new cars to replace the ageing Maserati Quattroporte. It’s felt that the current Quattroporte falls between two stools – it’s too big to be a proper drivers car and too small to be a proper chauffeur car.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

New York auto show 2012 review by Ben Oliver

New York is not a city in love with the automobile. The titans of Wall Street may have the money to buy Ferraris and Lamborghinis but you rarely see them on the street: if the city's appalling roads didn't break them, its appalling driving would. But maybe that's why New York's 112 year-old 'auto show' is still so popular.