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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

Rolls-Royce reveals first Wraith teaser

Rolls-Royce has released the first teaser image of the its upcoming Wraith coupé. The image, which confirms that the Wraith is a fastback based on the Ghost, shows a chrome bezel surrounding the rakish DLO as well as rear-hinged doors, as have become an RR trademark. What we can't yet see is the treatment of the nose and tail.

Volvo Plug-In Hybrid by 2012

Volvo are working on a plug in Hybrid for 2012 offerng 50g/km Co2 emissions Laudable though this intent is, it’s a little like the Vauxhall / Opel Ampera – it relies on technology that doesn’t yet exist to deliver what it promises. But to get things moving, Volvo are going to be running a number of Volvo V70 diesel-electric Hybrids round Europe this year, to guage customer feedback and try to establish exactly what the consumer wants. They also want to establish exactly what the consumer can live with in terms of ‘Re-fuelling’.