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Lincoln opens first dedicated design studio for 40 years

Ford has opened the first dedicated Lincoln design center for 40 years in Dearborn, Michigan, as part of its ongoing brand reinvention. Last August Ford announced it would be creating the studio for its luxury brand as well as increasing spending, giving it unique interiors and powertrains in an effort to differentiate it from the core Ford offerings. The Lincoln Design Studio has been built on the campus of Ford's Product Development center and houses designers, sculptors, modelers and engineers who make up part of a larger Lincoln Product Development team that will create four new Lincoln vehicles by 2015.

Beetle Drive Picks Up Speed

DO you feel that your Beetle is a little slow? Volkswagen might have the answer, although you’ll need to take some brave pills if you want to take advantage of its latest offering. As part of the German manufacturer’s plans to enter the motorsport scene in the U.S.

First Sight: Mercedes-Benz SL

The new high-tech, low weight Mercedes SL roadster receives its official global unveil next week in Detroit but Car Design News got an early peek of the final production car and had a chat with its designers at Mercedes' US advanced design studio in Carlsbad, California back in November. "We want to get back to clean, long-lasting design," director of Mercedes global advanced design and SL project leader, Steffen Kohl told CDN at the exclusive preview of the sixth-generation model. "So the new SL is long, sleek and still full of tension in the feature lines but less wedgy." In a short presentation Kohl felt all SLs became successfully iconic in their times because they followed two key rules – ‘sensuality' and ‘cleanness' – but alluded that the first rule may have been lost in more recent eras.