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Fiat 500 Pink – now it’s the 500C convertible

The Fiat 500C Pink convertible hits the UK - but only 300 of them Fiat have been busy doing what BMW have done with the MINI – and Audi seem intent on doing with the new A1 – namely churning out special editions all over the place to keep punters interested and make sales. And it seems to work.  Buyers like something that stands out from the crowd and of which there will be a limited run. Step forward the Fiat 500 Pink, launched by Fiat a few months ago in the UK and limited to just 500 units.

Lamborghini going Green

Lamborghini has committed to reducing their CO2 footprint by 35% by 2015 We’ve seen luxury marques such as Bentley reveal bio-fuel cars, and Ferrari is working on a number of initiatives to reduce its emissions. And now its the turn of Lamborghini to let us know the direction they’re heading. To be fair to Lamborghini, they are already heading down a lower emissions route.

Audi plans expansion of hybrids, electrics

Audi plans a rapid expansion of plug-in hybrid and electric vehicles over the next few years as a key component in Volkswagen Group's strategy to dominate the alternative-powertrain market by decade's end. Michael Dick, Audi's board member for technical development, told Automotive News that the next-generation A6 sedan will have the potential to be a full hybrid by the end of 2012. The A6 would join the recently introduced hybrid A8 sedan at the Geneva auto show and the soon-to-be-launched Q5 hybrid crossover.