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VW Group planning 10-speed DSG, new powerful diesel engine & more plug-in hybrids

The end of the internal combustion engine is nigh, they say, as the world tries to clean up its environmental act and works towards a goal of electric motors to power our personal transport. But car makers are fighting that belief by extracting more power for less fuel from ICE engines, and there’s still a very long way to go before the ICE engine is consigned to the history books. Volkswagen has already reduced the fuel consumption of both their diesel and petrol engines by 30 per cent since 2000 and plan a further reduction of 15 per cent by 2020.

Jaguar 'villainy' ad banned

A SECOND JAGUAR ad has been banned in as many months for promoting speed and unsafe driving. The video on Jaguar Land Rover's YouTube channel was titled The Art Of Villainy and featured actor Tom Hiddleston playing a suave villain while driving a Jaguar F-Type in an underground car park and on a public road. The Advertising Standards Authority (ASA) received a complaint that the ad was socially irresponsible because it featured and encouraged unsafe driving.

An Audience with Syd Mead at CCS

"Visual futurist and concept artist." Like some sort of Transformer, those words combine to create an ideal job description for many an industrial designer. With the world of design becoming more varied, and our jobs becoming more demanding of diversity, it's no surprise that many of us venture into adjacent professions. Industrial Design has adapted especially well recently to Hollywood, bringing our experience to recent films like Avatar and Prometheus, but the trend actually goes back several decades.