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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Toyota Hydrogen Fuel Cell will launch in 2015: OFFICIAL

The Toyota FCV (pictured) previews Toyota’s 2015 production FCEV Toyota took the lead with hybrid technology a decade ago, and that’s gone from an expensive punt on new technology to a mainstay of Toyota production, with approaching 15 per cent of Toyotas now sold offering some degree of hybrid technology. Now, Toyota is about to take another expensive punt on new technology, this time with the launch of a hydrogen fuel cell car in Japan, the USA and Europe in 2015. The numbers won’t be huge, but they will be significant.

College for Creative Studies students among Ferrari design-contest finalists

Detroit's College for Creative Studies is among seven international design schools chosen for the final stage of the Ferrari World Design Contest. The competition started with 50 schools tasked to create the Ferrari of the future. The jury encountered a difficult selection process for stage two and raised the maximum number of finalists from six to seven.