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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

Jaguar Land Rover sales drive Tata Motors’ profit

JLR strong sales drive Tata Motors profits Jaguar Land Rover sales rose 41 per cent in the last quarter to £3.75 billion with profits of £440 million, propping up Tata’s domestic decline. When Tata bought Jaguar Land Rover from Ford back in 2008 for $2.3 billion it offered promise for the future, but most analysts thought Tata had made a big mistake buying JLR for so much, just as the world economy started to slip ion to the near depression we’re still fighting. But the analysts were wrong.

Vauxhall's new badge

By Tim Pollard First Official Pictures 09 April 2008 00:00 Vauxhall has redesigned its griffin badge - and the new Insignia is the first car that will bear the new mascot. It's a typically modern rebranding: the graphic designers have zoomed in on the upper torso of the griffin, giving it a sharper, modern look and the word Vauxhall is now incorporated in the badge.The company's grille-wide V front end will be abandoned, the new grille preferring an Opel-style roundel, enlarged and sitting slap bang in the middle of the grille. It's not all change, however.