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Honda EV-Ster

One of Honda's many debutants at Tokyo 2011 was the EV-Ster concept. The tiny two-seat roadster boasts an electric rear-wheel drive layout beneath the ‘dynamic and innovative' exterior styling. The heavily defined flanks and short over-hangs give the EV-Ster a sporting stance, the extensive use of carbon composites further confirming this, whilst the DRG boasts the familiar alternate energy family graphics.

Rolls-Royce Phantom: the oh-so-subtle 2009 facelift

By Alex Michaelides First Official Pictures 16 February 2009 15:23 It’s the moment the aristocracy have been waiting for: Rolls-Royce has unveiled its new, and oh-so-mildly improved, Phantom and Phantom Extended Wheelbase. Changes have been made both inside and out for 2009. This will be the first time the stately Phantom has been properly updated since its arrival in 2003.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.