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Tata Prima (w/ Gallery)

Pininfarina didn't show a new car at this year's Geneva Motor Show, but there was a surprise new model on the Tata stand adorned with the famed Carrozzeria's signature. Called the Tata Prima (meaning 'first' in Italian), the luxury sedan concept is the first official project of the Tata-Pininfarina cooperation. Based on the platform of the Tata Indigo - the first Indian sedan - the Prima is an indication of how future Tata sedans could look.

Kia Sportage – UK Price and details

The 2011 Kia Sportage gets priced for the UK The 2011 Kia Sportage launched at Geneva this year with marketing kicking off  for the 2011 Sportage – Kia’s version of the Hyundai ix35 – in March, with some convincing campaigns featuring ‘A new kind of WOW…!‘ as a tag line. And it’s not a bad way to market the Kia crossover; it offers quite a lot for less than most do. Now we get to the nitty-gritty with Kia finally getting round to letting us know what the UK model lineup will be and what it’s going to cost.

SEMA ups scholarship money for car-crazed college kids

The Specialty Equipment Market Association, better known to most of us as SEMA, has announced a hefty boost to its SEMA Memorial Scholarship Fund for 2013: The top student selected now gets $1,000 more for a total of $5,000 toward an automotive-related college education. Other eligible participants in four-year programs get $3,000—last year, they only received $2,000—and two-year students get their funds doubled to $2,000. In the Buckeye State, one lucky student at the Ohio Technical College will get complete tuition coverage, which is a cool $29,400.