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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Travis Pastrana canes the Global RallyCross Dodge Dart: Video

While Erik Carlsson showed the world that lunacy had an appropriate place in rallying—they didn't call him "Carlsson on the Roof" for nothing—it took Ken Block's marketing savvy and the paste-it-anywhere-and-watch ubiquity of YouTube to get a broad swath of American kids amped on the antic fun that can be had with an all-terrain compact car. In a bid to get that same group excited about the new Dodge Dart, Chrysler enlisted Travis Pastrana to pilot its Global RallyCross entry. And in a sort of low-budget, less-elaborate version of Block's wacky-upon-zany Gymkhana videos, Pastrana puts the Dart through its paces, losing the passenger-side rear corner of the bodywork in the process.

Infiniti M37 – Prices, specs +video

The Infiniti M37 starts at £35,150 in the UK We’ve covered just about everything Infiniti has thrown out in the last year as they seek to establish a presence in the UK and Europe. They debuted the Infiniti M at Geneva in the Spring, and today we have price and spec details for the Infiniti M37, the first of three Infiniti M models hitting the UK and Europe in the next few months. Sadly, Infiniti has felt it necessary to make the M37 the biggest engine on offer, deciding that fuel thrifty Europe wouldn’t be interested in the big V8, 5.6 litre M56.