Icom M25 Floating Vhf - Pearl White Model# M25 11 on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Chevrolet Tru 140S

The Chevrolet Tru 140S Concept is the polar opposite to the Code 130R, with a front-wheel drive platform and cab-forward proportion, which Chevrolet believes translates into an ‘affordable exotic' image. Both concepts were designed as a result of the same research program. Externally, the 140S adopts the family grille and bow-tie graphics up front and quad rear lamps.

Aston Martin V8 Vantage pricing announced

A couple of months ago, we noted that Aston Martin had upgraded the V8 Vantage for 2012. After all, even the entry-level sybarite doesn't want to feel abandoned by the luxe maestros in Gaydon, and Gaydon doesn't want them to feel slighted. We previously mentioned the upgraded self-shifting transmission, which receives a seventh gear, as well as the quicker steering ported over from the Vantage S.