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Lexus gets new focus

Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.

German new car sales drop 11 per cent – pre-reg accounts for 33.5 per cent

New car sales in Germany dropped by 11 per cent in September with pre-reg cars accounting for over a third of all sales. That drop of 11 per cent in Germany is despite deep discount offers – an average of 12.2 per cent in September – with even the previously invincible Mercedes and VW having to offer discounts of up to €3k, despite which VW’s sales fell by 20 per cent in Germany and Mercedes by 12 per cent. What’s perhaps most interesting about the decline in car sales in Germany is the number of pre-reg cars sold (pre reg cars are cars registered by dealers to hit sales targets and then sold at a discount of up to 25 per cent).

Mercedes CLA driving Mercedes-Benz new car sales

New Mercedes CLA (pictured) is driving Mercedes-Benz new car sales Mercedes had a rocky road a few years ago as it changed its focus from quality to cost-cutting, so the decision by Mercedes to move in to more compact premium cars in a serious way can’t have been the easiest decision to make regardless of the rising demand for compact premium cars. But Mercedes decision and investment is now starting to reap big rewards as Mercedes start moving from an investment in to a sales cycle, with sales of their new compact cars – the new A-Class and new CLA – proving to be a real driving force. Mercedes is the UK has made all time record sales in the UK in 2013, reaching 100,000 car sales for the first time in a year, and managing that by the end of November (which in itself was the best November Mercedes had ever had in the UK).