Icon Jacket Accelerant Blue 2x 2810-1262 on 2040-parts.com

Rolls-Royce's revised Phantom meets bloggers

'Rolls-Royce only embraces new technology where it enhances the overall experience.' Reassuring words delivered calmly but assuredly in Germanic English by Jörg Bause, director of manufacturing for the Goodwood-based prestige car manufacturer. Somewhat surprisingly this wasn’t a crowd pleasing-speech designed to rouse an audience of loyal clientele, but rather to a small congregation of seasoned Southern journalists, television news reporters and... bloggers?

Call for ban on on vehicle-side advertising

ALL ADVERTISING and promotional banners on commercial vehicles should be banned as they are distracting to other drivers and tempt them to use mobile phones while driving. This is the call from Flexed, a car leasing company, which has carried out a survey that shows a quarter (23%) of drivers admit to trying to type a website address into smartphone after seeing an advert on a lorry. A further 10% of drivers admitted they had tried to take a camera phone photo of an advertisement on a commercial vehicle to use later.

Audi: Electric Turbo, e-Gas & Intelligent Hybrids

Audi are developing new technologies to make cars more efficient including synthetic fuel, electric turbos and intelligent hybrids. Necessity is the mother of invention, and increasingly stringent CO2 emissions targets imposed by governments are making car makers ever more resourceful in their quest to cut emissions. The fact that CO2 emissions are not the bad guy – that’s NOx and particulate emissions – means the environmental benefits are not a panacea for a better climate, but benefits from new technology are nonetheless real.