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Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.

Kia KV7 Gullwing Concept at Detroit

The Kia KV7 Concept - will show at the 2011 Detroit Motor Show We’ve got used in recent years to the Koreans - in the guise of Hyundai and Kia – presenting more and more credible concepts which go on to become equally credible production versions. So the news that Kia are taking a new concept to the Detroit Motor Show in January – the Kia KV7 Concept - is something we should probably take quite seriously as a pointer to a new model. The fact that Kia allude to the production versions of cars like the Kia Soul and Kia Sportage being close in style to the concepts that preceded them in their press release on the KV7 also makes it an extremely strong possibility that the KV7 Concept is pointing to a new model from Kia.

2012 Porsche Boxster arrives in the UK. Price from £37,589

2012 Porsche Boxster - now in Porsche UK showrooms The 2012 Porsche Boxster – and Boxster S – arrive in Porsche UK showrooms today priced from £37,589. Porsche revealed the 2012 versions of the Boxster and Boxster S back in January looking, as you would expect from Porsche, much the same as the previous two generations of Boxster. Despite a familiar look the 2012 Boxster gets a comprehensive makeover with a sharper look thanks to shorter overhangs, a longer wheelbase and a wider track.