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2014 Land Rover Defender Challenge announced

By Damion Smy Motor Industry 30 October 2013 12:01 Land Rover has confirmed that it is the official sponsor of the 2014 ‘Defender Challenger by Bowler’, which will see a field of up to 15 tricked-up Defender 90s hit the rough stuff as crews get down and dirty, Dakar style. It’s all about enticing those who are curious about rally raids, such as the legendary Dakar event that’s held early each year. A lack of experience, as well as costs, has made it difficult for novices looking to qualify for the necessary licence, so the Defender Challenge is ideal for rally wannabes looking to dip a toe in the water, so to speak, with no experience required to enter.

Jaguar XF Sportbrake gets matching Jaguar Speedboat

Jaguar has revealed a Speedboat Concept at the first XF Sportbrake driving events to show how Jaguar design translates in other products. Before you get too excited, the Jaguar Speedboat isn’t a new item on the XF Sportbrake’s option list, but an exercise in translating Jaguar’s design philosophy in to an alternative product; one that fits seamlessly with Jaguar’s ‘Lifestyle’ pitch for the XF Sportbrake. Jaguar’s design guru, Ian Callum, said: We recognise that both our existing and future customers enjoy diverse and active lifestyles.

Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list

Jaguar, BMW and Mercedes make the Superbrands Top 10 Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.