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Mercedes-Benz's 'invisible' car stunt [w/video]
Wed, 14 Mar 2012Mercedes-Benz has crafted a clever publicity stunt in and around Hamburg as part of its campaign to promote its zero-emission B-Class F-Cell car. The Stuttgart-based carmaker showed off its redesigned hydrogen fuel cell technology by sending out what appears at first glance to be an invisible car, aimed to highlight the automaker's point that the car is 'invisible to the environment'. Mercedes-Benz recorded reactions from passersby to create a 90-second online viral featuring an explanation of how the effect was created using LED lights and cameras.
Italdesign Giugiaro tweets first glimpse of new concept
Fri, 17 Feb 2012Italdesign Giugiaro has released the first of a series of teaser images of its new Geneva-bound concept car, exclusively to its Twitter followers. The Volkswagen Group-owned Italian design house has announced that from today it will be posting teaser shots of the unnamed prototype in the build-up to this year's Geneva show. When the show gets up-and-running on 6 March, Giugiaro will be tweeting directly from their booth with pictures, news and videos.
BMW M135i concept
Mon, 27 Feb 2012The BMW M135i concept previews not only the M Performance variant of the 1-Series, but also the three-door bodystyle. The M135i features a subtly different mask to the existing five-door variants, with a different treatment around the lamps and grille. The feature line that runs off the top of the lamps is now a more aggressive, down-turned feature that indexes with the lower central intake.