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Lamborghini shifts R&D focus from more horses to fewer pounds
Mon, 25 Jan 2010Lamborghini's drivetrain wizards say they have all the horsepower they need for their super-fast cars. So from here on, performance gains will come from using lighter materials to reduce vehicle weight, instead of from chasing more engine thrust. "It has come to the point where acceleration equals consumption," said Stephan Winkelmann, CEO of the Italian automaker.
Lexus grabs a piece of Kylie Minogue for the Lexus CT200h
Tue, 25 Jan 2011Lexus are using the delectable Kylie Minogue to promote the CT 200h The Lexus CT 200h is a new dawn for Lexus. It’s the first time they’ve competed at the compact exec level and they need to turn the world on to the difference that is the CT 200h. So they’ve grabbed Kylie.
Kia wins in Automotive Brand Contest
Tue, 26 Jul 2011Kia has scooped four awards in the first-ever Automotive Brand Contest. Organized and promoted by the German Design Council, the new international brand and design competition announced the winners on 22 July. The Automotive Brand Contest honors achievements in the fields of brand management, brand communication and design in the automotive area.