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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Audi teases new car for Frankfurt. 2014 Audi A8 or new Quattro?

Audi are teasing a new car for the 2013 Frankfurt Motor Show It does feel like September is still a long way off, but the 2013 Frankfurt Motor Show is only six weeks away, and Audi are already teasing a new model for the show in a new teaser video. They’re not exactly giving much away – the video reveals just the front nearside corner of the new car – but what is it? The two most likely candidates are the 2014 A8 and the production Quattro, although there is a chance we could see a new, range-topping, Audi A9 coupe.

2014 Jaguar XJ updates announced

The 2014 Jaguar XJ (pictured) gets a number of updates Updates come along every year for cars as manufacturers look to keep up with the competition. But the updates for the 2014 Jaguar XJ are perhaps more relevant this year with the arrival of the new Mercedes S-Class, as Jaguar try to keep the now ageing XJ an attractive offering. But Jaguar have concentrated more on the feel than the look of the XJ with its 2014 upgrades, so there are no real cosmetic differences.