Icon Vest Interceptor Yellow 2/3x 2830-0183 on 2040-parts.com

Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Jaguar and Williams F1 to partner on C-X75 hybrid supercar technology

Jaguar is teaming up with Williams F1 to put a limited run of $1.1 million C-X75 hybrid-powered supercars into production in late 2013 with a crucial partnership that links two storied British companies to develop cutting-edge technology. Jag and Williams have been working on a production plan for the C-X75 since January and will share development over the next few years. “Williams has expertise in composite structures, advanced powertrains, aerodynamics, low-volume production and speedy production development,” said Bob Joyce, Jaguar Land Rover's chief engineer.

Hyundai JPE Genesis Coupe looks like BRZ fighter

Hyundai’s next SEMA trick is a joint effort with tuner John Pangilinan. The pair has linked up again for the JP Edition Genesis Coupe in Atlantis blue. The JP Edition will be on display in Las Vegas Nov.