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Ford Fiesta – Good. Fiesta advertising – not so good.
Thu, 10 Dec 2009The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.
2014 Mercedes S65 AMG spied undisguised (video)
Sun, 01 Sep 2013The 2014 Mercedes S65 AMG (Pictured) spied on video ahead of an LA debut We’ve already had the new Mercedes S-Class revealed and its everyday performance version – the new Mercedes S63 AMG – has been unveiled too. But there’s one more S-Class to come – the 2014 Mercedes S65 AMG. We’re expecting the S65 AMG to arrive at the Los Angeles Auto Show later in 2013, but it looks like Mercedes are readying some promotional videos for their new range-topping powerplant in the S65, with a completely undisguised car caught on video.
Design Sevices: MCE Design Workshops
Sun, 17 Jan 2010Independent design studio Motorcity Europe (MCE) is launching another series of two- and five-day design workshops aimed at broadening the skills, experience and job prospects of anyone working - or looking to work - within the field of automotive design. Based on the massive success of the MCE Summer Seminars, these follow up workshops in February 2010 will be an intensely improved version, open to all skill levels of design. Top sponsors including Autodesk, Wacom and RLE Int'l will also be supporting this event.