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BMW & Toyota agree joint development of new sports car

BMW and Toyota have signed a binding agreement to co-develop a new sports car and continue with co-developed and shared technology. The way forward for car makers seems to be either to be as big as possible for the benefits of economy of scale, or to work together on joint products to cut development costs. Which is why BMW and Toyota are getting cosy.

CDN–GM/PATAC Interactive Design Competition China winners announced

The winners of the CDN-GM/PATAC Interactive Design Competition China have been announced during Car Design Night at The Waterhouse in Shanghai on April 20, 2013. The inaugural Chinese installment of the popular student design competition has been a huge success, with 1,241 submissions during the five-month process. February saw an amazing number of last-minute entries that ensured a tough decision when the judges, including Brian Nesbitt, vice president of Design at GM International Operations, Michael Simcoe, executive director – Global Design GMIO at Holden, Min Cao, chief designer/Advanced Design director at PATAC, Burt Wong, executive deputy director of PATAC Design Department at PATAC, and Holt Ware, executive Design director at PATAC, met to choose a winner last month.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.