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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

2013 Mercedes E63 AMG revealed in new E Class family photo

Mercedes has revealed the new E63 AMG in an official photo of the 2013 E Class family ahead of a Detroit Auto Show debut. We’ve already had the reveal of the facelift for the Mercedes E Class Saloon and Estate in December, followed by news earlier this month on the new E-Class Coupe and Convertible. But one facelift for the 2013 Mercedes E Class range was missing – the facelift for the mighty E63 AMG.

Car Design China Award winner benefits from Umeå placement

One of this year's Car Design China Award winners won the prize of a visit to Sweden's Umeå Institute of Design to mix with and work alongside other young aspiring designers and learn new skills using some of the latest technology available. Tsinghua University's Yulian Wu, who won the award for Best Luxury Concept along with partner Liu Kefeng at this year's awards, was welcomed to the school when he arrived on 25 September with the traditional welcome party for all new students. Umeå's program director for Transportation Design Demian Horst's first impression of Wu was a positive one.