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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

70-year-old Bugatti Type 64 chassis gets a body, the old-fashioned way

In a workshop north of Detroit, craftsmen have been at work for months pounding pieces of aluminum into panels. The panels will eventually cover a Bugatti chassis that has been bodyless for more than seven decades. Three Bugatti Type 64 Coupe chassis were built in 1939 by Jean Bugatti, and two of them got bodies before Bugatti was killed while testing the Le Mans-winning Type 57 C “Tank” in August 1939.

Saab secures investment from China et al

China's Hawtai Automotive invest €150 million in Saab As you can’t have failed to notice, Saab has stopped production because it’s run out of money. And despite the best efforts of Vladimir Antonov to throw money at Saab, the EIB and the Swedish Debt Office seemed unwilling to move quickly to allow Saab to get back in to production. But things they are a-changing.