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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Jaguar SUV / Crossover (C-X17 Concept) arrives early

The firts look at the Jaguar XQ SUV (pictured) as it leaks out ahead of a Frankfurt debut Jaguar Land Rover don’t have a lot of luck keeping their concept cars under wraps ahead of their official debut. And so it is with the Jaguar SUV/Crossover. The Jaguar C-X17 Concept – which previews a new Jaguar platform and the first look at a compact-ish SUV Crossover – is due to arrive in a few days at the Frankfurt Motor Show.

Lamborghini might jump into four-door fray

Is Lamborghini preparing a four-door-fighter to take on the Porsche Panamera and the Aston Martin Rapide--perhaps along the lines of the Estoque? Maybe. Lamborghini CEO Stephan Winkelmann again raised that possibility recently.