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Ford of Europe turnaround plan 'on track'

By Tim Pollard Motor Industry 25 June 2014 14:52 Ford of Europe will stem its huge 10-figure losses and return to profitability in 2015, president Stephen Odell vowed this week. Talking to CAR at the global launch of the Ford Edge in Cologne, Germany, Odell vowed that heavy losses would be reversed by the sweeping Ford of Europe turnaround plan whose fruits would be borne over the next 12 months. Ford lost $1.6 billion in Europe in 2013 - the third straight year of red ink flooding the region.

Stig test drives motorway pub

The BBC has released a video of the Stig test driving Britain’s first motorway pub, presumably as a way of promoting its new series of Top Gear. The video shows the Stig pull up at Beaconsfield services in a Vauxhall Insignia, before entering the Hope and Champion pub and posing for photos, and then ordering a pint of beer. On Bing: see pictures of the Stig England’s first motorway pub set to open However, as the Stig raises the pint to his mouth, he realises it’s not drinkable as he is still wearing his helmet.

Ford Fiesta (2011) US Spec leaks

Pitures of what appears to be the 2011 US Spec Fiesta have leaked ahead of launch Ford have played a long game with the introduction to the US market of Europe’s favourite small car – the Ford Fiesta. They’ve run a very savvy social media campaign and had a whole heap of Fiestas running round the US in the hands of bloggers and other social media types – The Fiesta Movement – to get coverage for the Fiesta ahead of its launch at the LA Auto Show this week. But it looks like Ford in Canada have jumped the gun this afternoon and let loose pictures of the US spec Fiesta before its official reveal.