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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Paris motor show 2010 A-Z review: all the new cars

Paris motor show 2010 video reviewGavin Green's Paris show blogThe CAR Live Blog - the show in real-timeMondial de l'Automobile: reader's blogFull A-Z of every new car at Paris Welcome to CAR Online's guide to the 2010 Paris motor show. International media day is on Thursday 30 September – and the CAR team is heading out to Paris at the Mondial de l'Automobile, bringing you news of every launch as it happens. We’ll be blogging live from the international press day, so make sure you tune in for details of all the new metal, plus press conferences, photos, videos, reviews and much more from the 2010 Paris motor show.

Mercedes-Benz to cut production time, halve number of vehicle architectures

Mercedes-Benz is restructuring its global production network to cut the average production time for its models to 30 hours by 2015 from 43 in 2008. "We have increased productivity by 2 percent a year over the last few years. We will be accelerating our productivity efforts," Mercedes production boss Wolfgang Bernhard said during an investor conference that was part of the automaker's plant opening in Kecskemet, Hungary, on Thursday.