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Interior Motives China Conference 2011 – Day 2

Following on from the colorful discussions started yesterday, delegates returned to the Millennium Hotel in Shanghai for the second and final – and no less thought-provoking – day. Again the context for the discussion was 'The challenge of being different: establishing a local design direction for China's maturing market', with the day segmented into three distinct topics. David Muyres: As a car manufacturer, what's next?

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Concept Car of the Week: Toyota EX-1 (1969)

Back in the 60s, Toyota launched a few iconic sports cars such as the 800 and the gorgeous 2000 GT. Not happy to have created automotive perfection with the latter, the Japanese brand went on to explore even more extravagant shapes and unveiled the first of the EX concepts series in 1969. While its bold lines are truly Japanese, the EX-1 looked like the missing link between the fast silhouette of a 1967 Maserati Ghibli and the hairy-chested heft of a Dodge Challenger.