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Thinking Automotive Design

At a time when nine new automotive plants are being built in Brazil, the production of local design studios has acquired strong significance in the market. Significantly, the best-selling cars in the country are the VW Gol and the completely new Fiat Uno, both developed locally. It's therefore no surprise that car design gains more importance in the country's cultural scenario.

HERTZ TO OFFER ELECTRIC IMIEV HIRE

THE HERTZ Corporation has signed an agreement with Mitsubishi Motors in the UK to add the pure-electric vehicle (EV) i-MiEV city car to the fleets of Hertz and car sharing club Connect by Hertz in the UK. The rollout has already begun with two Mitsubishi i-MiEVs now available for Connect by Hertz members to zip around London. Hertz plans to add further i-MiEVs to its fleets throughout the year across the UK, as well as offering vehicles for corporate and university pool fleets.

Renault and Caterham to develop affordable sports cars

Renault and Caterham are to join forces to create new, more affordable sports cars under the Alpine badge. The two groups will establish a jointly owned new group – Société des Automobiles Alpine Caterham – under the leadership of Bernard Ollivier and will develop models to be sold as both Renault Alpine and Caterham. Tony Fernandes, Caterham Group Chairman, said: "We know the markets we are going into and, particularly in my playground in Asia, there is a huge opportunity to replicate the AirAsia model and give consumers access to exciting, affordable products that marry our interests in F1 and technology and help make their dreams come true." At this year's Monaco Grand Prix Renault unveiled the Alpine A110-50 concept, which was seen as a relaunch of the brand despite it being essentially a reworked version of the Renault-branded DeZir concept from the 2010 Paris Motor Show.