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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Uber smartphone app to take over taxi market?

A new smartphone app called Uber is threatening to put the traditional taxi out of business. The smartphone software allows users to ‘order’ a private car, connecting passengers with regular drivers willing to hire out their vehicles. However, these aren’t taxis… On Bing: see pictures of Uber Wifi hotspots for London’s black cabs Uber originally began in San Francisco in 2009, with users able to book and reserve a car driven by a regular member of the public for journeys via text message or the dedicated smartphone app.

Italian tuner recasts the Mercedes-Benz C63 AMG as the WhiteStorm

Italian tuner Romeo Ferraris has churned out a more aggressive version of the Mercedes-Benz C63 AMG--the WhiteStorm. Romeo Ferraris mainly tunes Italian rides, like the one wrapped up in its moniker. The house is also known for working with Fiat 500s and Frankensteining carbon-fiber Chevrolet Corvettes and tricked-out Land Rovers.