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Mercedes E300 BlueTEC Hybrid and E400 Hybrid Detroit debut

Mercedes E300 BlueTEC Hybrid Mercedes has revealed a pair of hybrid E-Class cars bound for a Detroit debut – the E300 BlueTec hybrid for Europe and E400 Hybrid for the US. All car maker are busy introducing hybrid platforms where they can, especially for their big-selling cars, and MB is no different, with a pair of new Mercedes Hybrid cars bound for a debut at next month’s Detroit Auto Show. The Mercedes E300 BlueTec Hybrid is the offering for Europe, although it wouldn’t be a huge shock if Mercedes eventually launched it in the US.

New Toyota Prius to match Honda Insight on price

New Toyota Prius to match Honda Insight on price. [ad#ad-1] The next generation Toyota Prius is upon us, and it looks like Toyota are taking the threat from the Honda Insight very seriously indeed. When the Honda Insight was announced, and it was clear that Honda was intent on pitching the Insight below the Toyota Prius price, reports from Japan said that Toyota were going to continue to make the outgoing Prius, but pitch it beneath the price of the Honda.

Ferrari plans to sell fewer cars in 2013

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.