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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Mercedes S500 Hybrid Frankfurt reveal

Mercedes has revealed the S500 plug-in Hybrid at Frankfurt But the S-Class is the ultimates ‘Bankers Car’. So where to go with S Class without destroying the kudos for buyers is a problem. Mercedes made a start with the mild S400 Hybrid, but as we reported recently they are going much further with the S500 Hybrid which was revealed yesterday at Frankfurt.

Honda Urban SUV Concept tease previews new baby Honda SUV

Honda has revealed a single sketch of an Urban SUV Concept that will debut at the Detroit Auto Show and previews a new baby SUV. The compact SUV, and sub-compact SUV market are growing strongly as car buyers eschew traditional small saloons and hatchbacks in favour of something perceived as a bit more rugged and more able to negotiate the urban jungle. So the tease photos of the Honda Urban SUV Concept – which will debut at the Detroit Auto Show in January 2013 – is pointing directly at a new baby Honda SUV likely to hit car showrooms in a couple of years time, and likely to be based on the new Honda Jazz.