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North East worst for road safety

THE NORTH EAST of England has the worst rates for deaths and serious injuries on England’s roads according to data from the Department for Transport. In 2012, the number of deaths and serious injuries in the North East increased by 8%, with an extra 65 incidents recorded compared to 854 in 2011. The South East of England, which suffered some of the worst statistics in 2011, is now the most improved region.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Tesla takes a swipe at BMW & Audi

Tesla’s design boss, Franz von Holzhausen, says the BMW i3 is an IKEA car We’ve long been of the opinion that electric cars, certainly with the current levels of battery technology, can never be a replacement for an ICE car. But we do have soft spot for what Tesla are doing. That’s because Tesla has tackled the issues of electric cars in  the cleverest way possible by building a car (the Model S) that looks like a normal luxury car – rather than making it look odd or quirky just to ram home its difference – and made it travel a sensible distance on a single charge.