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Concept Car of the Week: Fiat Scia (1993)

After a successful design competition between famous Italian design houses to rework the little Cinquecento, Fiat renewed the experience two years later by giving to nine of them – including Fiat's in-house studio – a new Fiat Punto as a base to let their creative juices flow. The results ranged from being simply forgettable (Zagato Monomille), ridiculously daft (Boneschi Doblone) or just plain ugly (Giannini Punto 4x4 TL), but one of the concepts stood out from the flock for being brilliantly bold. This was the Fiat Scia, presented to the public at the 1993 Turin Auto Show.

Kia Ray

Kia has released images of its latest vehicle, the Ray. The compact A-segment car is destined for sale solely in its Korean home market. The diminutive city car takes on Japanese Kei car attributes in both dimensions and character.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.