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Nissan to open new studio in Beijing

After last week's announcement of leadership changes at Nissan's North American and European design centers, Nissan Investment Co., Ltd (NCIC), a Nissan subsidiary in China, today revealed plans to expand its global design resources with the establishment of a new design studio in Beijing. "With the addition of 20 designers, Nissan's new studio will enhance our design capabilities, as well as our product competitiveness in China and Asia where the automotive industry continues to see robust growth," said Shiro Nakamura, chief creative officer and senior vice president of design and brand. "Locating the studio where our customers live and work allows us to best respond to their needs and design vehicles that exceed their expectations." Scheduled to open early in 2011, the studio in the Chao Yang district of Beijing will be the first design facility in China established by a Japanese automaker.

VW group design future

By Adam Towler Motor Industry 23 June 2008 19:01 VW Group’s Design Director Walter De Silva shed light on the future direction of Volkswagen design during a lecture earlier this week at the old Fiat Lingotto factory in Turin. Extolling his own thoughts on design amid the current world – “constraints are what promotes creativity” - he described VW as being immersed in a process of defining their design language as Audi had already done to achieve the quality and diversity necessary. Audi design DNA was “understood by everyone in the company” he said, “right down to the smallest details”.

Nissan Leaf tours the country

Those who haven't made it to the dealership to test drive a Nissan Leaf can get behind the wheel of the electric car when the carmaker swings through towns across the country on its Drive Electric tour. Started on July 8 in Long Island, the tour is visiting 26 cities from Indianapolis to Austin, Texas. Attendees will learn about driving and owning a Leaf, how the car compares with other vehicles, its fuel efficiency and environmental impact, and how to communicate with the car via phone or computer.