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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Fiat 500 Thousandth – the first ‘Collective Car’

Fiat 500 Thousand - get your picture on a Fiat 500 The Fiat 500 seems like it’s been around forever. Which of course it almost has if you count its original iteration. But even the modern Fiat 500 seems to be such a familiar part of the motoring landscape that it’s hard to believe it’s just 31 months since it launched.

Porsche Cayman Shooting Brake Fake +video

The fake Porsche Cayman Shooting Brake - rendered in Maya Turns out that it was all a bit of viral fun created by Jared Holstein, the outgoing editor of TopGear.com. He came up with the idea and got a bunch of Summer Interns in the States to do the donkey work. A digital design student called Matt DuVall used Maya (a digital 3D rendering programme) to create the original image (actually, I’ve been trying to master Maya for ever – must get some tips from Matt!) which incorporated lots of Porsche design themes, and even used a Porsche ‘Mule’ license plate.