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Volvo XC90 (2015)
Tue, 26 Aug 2014After three highly-regarded concept cars and a rather extended gestation period, the first of the new generation of Volvo cars, the XC90 SUV, has been unveiled. Designed – at least latterly – under the auspices of Thomas Ingenlath, who joined the sole remaining Swedish brand from VW as its design director in March 2012, the new Volvo XC90 is the first to sit on the company's new, modular SPA platform (Scalable Product Architecture, if you're interested). This allows more freedom in terms of proportions, with a particularly generous axle-to-dashboard distance.
Book Review: Masters of Modern Car Design
Fri, 07 Dec 2012Authors Bart Lenaerts and Lies Del Mol Publisher Waft ISBN 978-9081482042 Price €60 Available from http://www.waft.be/ There are surprisingly few books dedicated to car designers and fewer still that scratch below the surface of the slick, sharply-suited PR messages that have elevated today's top creatives to front men of many brands. The guys from Waft see things differently. They first came to our attention with their book Belgian Car Designers, profiling the surprising number of their countrymen holding top design seats.
Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.