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2011 Michelin Challenge Bibendum

This year marked the 11th running of the Michelin Challenge Bibendum. For those not familiar with the concept, the Bibendum aims to tackle the prolific issues facing the modern motorist, namely CO2 emissions and fuel consumption. Billed as a forum, the five-day event aims to bring together a variety of sources, manufacturers and suppliers to debate on future mobility.

Porsche 911 GT3 R Hybrid at the Nurburgring – Video

The Porsche 911 GT3 R Hybrid Nurburgring video below In February we reported that Porsche has developed the unthinkable – a hybrid 911. But this wasn’t a hybrid 911 with a bank of batteries and a fluffy-bunny conscience, but a rampant track 911 with a great big electro-magnetic flywheel and a KERS-like thump of an extra 160bhp – the Porsche 911 GT3 R Hybrid. The 911 GT3 R uses technology developed by Williams F1 and comprises of a pair of generators in the front wheels that shove energy to a composite flywheel (conveniently located next to the driver – not sure how well that would go down on a road0going version) which is the stored and can be thrown at the back wheels whenever the driver wants, in a way very similar to KERS.

Mercedes-Benz's triple triumph at 2011 Automotive Brand Contest

Mercedes-Benz has scooped three first prizes at this year's Automotive Brand Contest. The competition's jury selected Mercedes-Benz's design team as ‘Team of the Year', while the Mercedes-Benz CLS was given the award for ‘Best of Best' in the exterior category. The interior of the Concept A-Class also picked up the award for ‘Best of Best'.