Infinity Q45 [97-01] Headlight Assembly on 2040-parts.com

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Rolls-Royce Wraith (2013) first official pictures

This is the Rolls-Royce Wraith, an imperious super-coupe that will debut today at the 2013 Geneva motor show. It’s the most powerful model Rolls-Royce has ever built, and the price befits that status: the Wraith costs £250,000. Just how much power does the Rolls-Royce Wraith need to be the most powerful model in this posh British marque’s history?

Peugeot BB1 concept

Peugeot BB1 concept was one of the more interesting surprises of the 2009 Frankfurt motor show. Capable of accommodating four people in a package only 2.5 meters long, the all-electric BB1 concept seeks to reinvent the car in every respect: architecture, style, interior design, driveability and connectivity, bringing the environment very much to the fore. Conveying values of freedom and optimism, and even 'altruism', the BB1 concept offers the promise of a new driving experience, wrapped in an altogether fresh and intriguing package.