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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Rolls Royce Wraith Drophead OFFICIALLY confirmed

A Drophead version of the Rolls Royce Wraith (pictured) officially confirmed for 2016 The Rolls Royce Wraith – a Ghost Coupe in all but name – arrived in 2013 as an almost properly sporting Rolls Royce, one designed for driving rather than being driven in. But the arrival of the Wraith did beg the question ‘How long will it be before there’s a Wraith Convertible?‘, and we thought that question was answered when Rolls Royce boss, Torsten Müller-Ötvös, said in November last year that a drophead Wraith would make it in to production. But it seems the boss saying something doesn’t necessarily make it official, so Rolls Royce has now officially confirmed today that a new Rolls Royce model – offering effortless, open-top touring – is under development and will arrive in 2016.

Car workers 'top for excercise'

CAR WORKERS and mechanics are the most physically active staff, taking regular exercise more than three times a week, according to a new study. Employees in leisure and tourism were ranked second. A survey of 2,000 workers by the British Heart Foundation (BHF) to mark its cycling campaign, found that mechanics did some form of physical exercise more than four times a week.