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BMW i3 & i8 EVs: BMW plan new ways to sell their ‘i’ cars

BMW are looking at new ways to sell the i3 & i8 EVs BMW has big plans for its ‘i’ cars (the i3 and i8), the BMW take on the future of motoring. But not only are BMW embracing new eco technology with the electric i3 and i8, they’re seeking to break the mould when it comes to selling too. It seems BMW think that the launch of the new ‘i’ brand is the right time to look at more modern ways of selling their cars than simply running a few adverts and having nice shiny showrooms.

Porsche supercars

By Tim Pollard 29 July 2008 18:00 For a company that specialises in more accessible sports cars, Porsche has grade A provenance in the supercar sector. The original '70s 911 Turbo was a prescient car, proving that Zuffenhausen had the expertise to mix it with the big boys from Modena. And so it proved, as the 911 gave way to 959 and from there to the latter-day Carrera GT.

Autoweek's Editors' Choice from the 2012 Paris motor show

Supercars lit up the City of Light as horsepower and performance took center stage at the 2012 Paris motor show, even as Europe's economic woes cast a dark shadow over the proceedings. Traditionally one of the most dazzling events on the automotive calendar, the show delivered again this year with extravagant reveals. While emissions and fuel economy remain crucial issues, the spotlight Paris debuts subscribed to a higher creed of performance.