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Jaguar premieres first Super Bowl ad ahead of game

Jaguar must have been ecstatic about its first Super Bowl ad because the British automaker decided to premiere it online before the big NFL showdown on Feb. 2. The ad features renowned British actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong in the leading roles in its Super Bowl ad production.

Saab owner and Chinese investors continue talks regarding takeover deal

Talks between Saab's owner Swedish Automobile and two Chinese investors on a takeover deal to rescue the ailing carmaker will continue even though a memorandum of understanding signed by the parties only runs until Tuesday, Saab said. "They (the parties) are still in discussions about the structure of the deal going forward and they are continuing their cooperation as if the memorandum of understanding continues," Gunilla Gustavs, a Saab spokeswoman, told Automotive News Europe. The Chinese companies, Pang Da Automobile Trade Co.

Vauxhall revives Viva name for new budget car

Vauxhall has confirmed it will bring back the “Viva” nametag for a new small, budget hatchback, set to go on sale in the UK from summer 2015. The new 2015 Vauxhall Viva will make its debut at next month’s 2014 Paris Motor Show. On Bing: see pictures of the 2015 Vauxhall Viva Find out how much a used Vauxhall costs for on Auto Trader According to Vauxhall, the Viva will be the latest addition to the firm’s small car range and will sit alongside the Adam city car and the new Corsa supermini.