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College Exhibition: RCA/VW - Day and Night

Vehicle Design students at the Royal College of Art in London, UK, started work on a project sponsored by Volkswagen in October last year. Asked to research and visualize future market sectors and the needs, aspirations and desires of potential users; VW's brief to the students was to create a vehicle which had an innovative, integrated interior to reflect the research the students conducted, in a space that had equal value both in the daytime and at night. The brief also called for new space concepts for the person/machine interface through new functions and new packaging of components.

Noble M600 new photos

Noble has sent us some proper sized image of the new Noble M600 We do love the look of this new Noble, but it is a big risk for the small company from Leicestershire. It is very much uncharted territory for them. They’ve had success building ‘Garden Shed’ cars in the £50-75k range for a few years now, but to suddenly catapult themselves in to real supercar territory with a £200k supercar is a big leap of faith.

2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.