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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Detroit Autorama to host Golden Commandos and Ram Chargers drag-racing teams

Plenty of race-car drivers and automaker executives still remember the mantra, “Win on Sunday, sell on Monday.” The Golden Commandos and Ram Chargers, two drag-racing teams that embody that motto, will make an appearance at the Detroit Autorama at Cobo Center on March 8, from 1-2 p.m. According to Chrysler, this is the only time they have appeared together since competing on the strip in the late 1960s. The Golden Commandos group was started in 1962 by Chrysler technicians, mechanics and engineers who worked in Highland Park, Mich.

Porsche 911 Speedster (2010) first official photos

Further evidence of Porsche market saturation: the new Porsche 911 Speedster, announced today ahead of its debut at the 2010 Paris motor show. Porsche has dabbled with speedsters before, of course. Most notably with the 356 - and Stuttgart's playing homage to that car with the new 2010 911 Speedster.